Students often rush into writing. They think it is important to put down pages and pages of words, but a long text does not equal a good text! The secret to great writing lies in the thinking.
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If you have done great research, you’ll have lots of information – the key is to know what information to use and how to organise it logically.
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Jen Richards runs a word kitchen where she cooks up copy-writing and content marketing for food businesses around Australia. In this role, she writes a whole range of different types of informative texts including blogs, recipes, social media posts, cookbooks, marketing material, menus and packaging.
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These are the core downloadable resources for Step 1: Plan for Success. Use these as a starting point, then click on the ‘More Resources’ button to access our ever-expanding Resource Library.
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First impressions count! In Informative Writing, introductions need to give your reader a quick insight into the topic, but even more importantly they are the hook to make your reader want to read more. You only have a few sentences to reach out to them and make an impression so don’t waste them.
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Making Your Reader Care From the Very First Page | Michelle Scott Tucker | Biographer
and How to Find Your Sizzling Start | Mark Greenwood | Author |
These are the core downloadable resources for Step 2: Sizzling Starts. Use these as a starting point, then click on the ‘More Resources’ button to access our ever-expanding Resource Library.
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Informative texts can be real nail-biters. Don’t believe me, then go watch David Attenborough’s footage of a baby iguana trying to escape the hungry racer snakes from Planet Earth II.
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Finding Moments of Tension and Clash Richard Leigh | Filmmaker
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These are the core downloadable resources for Step 3: Tightening Tension. Use these as a starting point, then click on the ‘More Resources’ button to access our ever-expanding Resource Library.
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Using real words by real people is so much stronger than simply stating facts.
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Bringing Writing to Life | Liz McLachlan | Journalist and Finding the Telling Phrase | Michelle Scott Tucker | Biographer
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These are the core downloadable resources for Step 4: Dynamic Dialogue. Use these as a starting point, then click on the ‘More Resources’ button to access our ever-expanding Resource Library.
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Facts are important, but facts just tell. Strong writers engage their readers by showing them why they should care about a topic.
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Evoking the Viewer's Emotions | Stephen Curtain | Filmmaker and Giving Readers a Sense of the Destination | Justine Costigan & Carrie Hutchinson | Travel Writers
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These are the core downloadable resources for Step 5: Show, Don’t Tell. Use these as a starting point, then click on the ‘More Resources’ button to access our ever-expanding Resource Library.
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Good news! Once most of the Seven Steps techniques are mastered, lots of the boring writing will be gone. Now comes the interesting part, Banning the Boring at the end of the writing process.
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Editing − Shaping and Finessing Your Work | Jen Richards | Food Writer and Editing − Much More than Just a Spell Check | Jo Stewart | Author and Editor
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These are the core downloadable resources for Step 6: Ban the Boring. Use these as a starting point, then click on the ‘More Resources’ button to access our ever-expanding Resource Library.
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The key to great writing is to know your ending before you start writing. A conclusion doesn’t just repeat what has already been said. It wraps up the text and gives it a powerful punch.
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Crafting the Perfect Ending | Richard Leigh | Filmmaker
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These are the core downloadable resources for Step 7: Endings with Impact. Use these as a starting point, then click on the ‘More Resources’ button to access our ever-expanding Resource Library.
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